Cycle Agarbathies has roped inwards Amitabh Bachchan every bit the construct ambassador. The organized agarbathi marketplace put inwards Bharat is worth about Rs 2400 crore, together with Cycle has some 20% part of this market. The deed for a high-profile celebrity endorsement is a strategy to accept the construct to a national level.
The construct every bit good changed its slogan to “ Purity of Prayer”. The novel commercial is good made, together with BigB was able to pack an emotional note to the brand. According to reports, the ads were created past times Soojith Sirkar of the Piku moving painting fame.
Watch the tvc here: Big B Cycle
The agarbathi marketplace put that is highly fragmented is witnessing intense contest amongst the entry of ITC amongst the Mangaldeep brand. In a marketplace put similar this, distribution is the primal since customers tend to experiment amongst novel fragrances together with brands. Cycle wants to play the game of branding together with amongst a high profile endorser similar BigB, the construct stand upwardly a skillful direct a opportunity of gaining to a greater extent than part of postulate heed inwards the market.
