After withdrawing the premium hatchback Jazz inwards 2013, Honda has relaunched Jazz amongst an aggressive pricing. Jazz is an interesting marketing storey of a build which failed non because of production but pricing. Honda had priced out Jazz inwards its before avataar. Now the fellowship had function rattling responsive to the value witting nature of the Indian consumer.
Jazz inwards the 2015 version has been priced upwards of Rs 5.31 lakh which makes a keen value proffer inwards the segment. The Jazz volition compete amongst i20 in addition to higher version of Swift. The novel aggressive pricing, novel styling in addition to the Honda build equity volition definitely boost the fortune of Jazz inwards the novel launch.
Also dissimilar the before brand-pull strategy of Honda, at that spot is a marked modify inwards the approach of the dealers towards sales. I casually inquired nigh the Jazz at Honda service middle when I gave my car for service in addition to has been getting sales telephone weep upwardly for Jazz. This marks a clear deviation from the before " Take it or Leave it " approach.
The build is launched amongst the tagline " Nothing Else is a Jazz " in addition to is playing on the sporty features of the brand.
Watch the advertising hither : Honda Jazz relaunch TVC
With aggressive pricing, novel styling in addition to amongst a diesel fuel engine nether hood, Jazz would farther boost the portion of Honda inwards Bharat for sure.
