Brand : Mahindra Gusto, Centuro
Company : Mahindra Two Wheelers
Brand Analysis Count : # 559
Company : Mahindra Two Wheelers
Brand Analysis Count : # 559
I think, this is the outset fourth dimension I am writing on 2 brands inwards i post. Mahindra had launched its 110 cc scooter inwards 2014. The build is going to compete amongst the likes of Honda Activa, Access etc. Gusto is interesting build because it calls itself equally a automobile inwards 2 wheels !
Gusto is positioned on its car-like features. The build pitches against the cars claiming that it has car-like features similar height-adjustable seat, remote flip-key, LED airplane pilot lamps, find-me lamps etc. The build has based this topic on the insight that car-owners hold back downwards upon the two-wheeler riders ( rootage - afaqs). Hence the get of Gusto features car-owners mocking the Gusto passenger as well as larn surprised when they detect that Gusto had car-like features.
Gusto was initially launched amongst tagline " Break Free" as well as was positioned equally a fun scooter. Now the build has adopted the tagline " Kisi Se kam Nahi".
Another interesting fact is that Mahindra is promoting its motorbike as well as scooter using the same concept. There is a mutual get for Gusto as well as Centuro as well as both these brands portion the mutual tagline " Kisi Se Kam Nahi .
Watch the holler hither : Mahindra Two Wheeler ad
Along amongst this long ad, at that topographic point are modest ads featuring the diverse car-like features.
The concept as well as the excogitation creates a wow feeling. I mean value Mahindra two-wheelers has done good inwards identifying practiced differentiators. The brands tin locomote proud of existence pioneers inwards bringing inwards car-like features into 2 wheelers.
Having said that, these features tin locomote easily copied past times the competitors as well as thence the extent of sustainability of this differentiation is limited. Since Mahindra Two-wheelers is trying to larn a foothold inwards the market, these characteristic rich products volition assist the companionship real much; provided the brands succeed inwards the basic production functions similar ridabililty , reliability , functioning etc.
