Liril is dorsum . After messing upwards the ane time iconic brand, HUL has relaunched Liril amongst the classic jingle as well as the iconic imagery of a daughter inwards a waterfall immortalized xl years agone by the master Liril daughter - Karen Lunel .
After killing the freshness subject ( for whatever reasons) during early on 1990s, the build went into diverse positioning themes as well as after faded into oblivion. Now the build is dorsum to its roots.
Watch the relaunch hither : Liril relaunch
While the relaunch brings dorsum fond retentivity of this bully build to many of us, it may non telephone the bell to the novel generation. Nostalgia aside, the novel advertising is good made inwards the feel it is nearly the same every bit the master ad.
Watch the relaunch hither : Liril relaunch
While the relaunch brings dorsum fond retentivity of this bully build to many of us, it may non telephone the bell to the novel generation. Nostalgia aside, the novel advertising is good made inwards the feel it is nearly the same every bit the master ad.
The build is positioned on the freshness platform as well as immediately has the tagline " Fresh is dorsum ".
How ever, every bit a marketing enthusiast, I am happy for Liril to pick out made a come upwards back. Kudos to HUL for biting the bullet as well as returning to the master positioning.
This is too a lesson for build managers who campaign to alter positioning for the sake of change.
