According to news-reports Honda has decided to seat curtains to their premium hatchback Honda Jazz. Honda Jazz launched inwards 2009 was the most expensive petrol hatchback available inwards the Indian market. The construct was priced inwards the gain of Rs 8- nine Lakh which was at par amongst lot of mid-segment sedans.
Although the construct had impeccable Honda Quality, the aggressive pricing made consumers gain a luke-warm reply to this brand. Only the hard-core Honda fans who wanted exclusivity opted for Jazz.
In 2011, Honda decided to rationalize the pricing of Jazz in addition to reduced the toll past times almost Rs 1.5 lakh. Despite the toll -drop, Jazz was quite expensive in addition to the motion was footling likewise late.
The shifting of Indian consumers to diesel fuel cars coupled amongst novel launches in addition to offers from lineament brands made Jazz less relevant to Indian consumer. The diesel-focused Indian automobile marketplace has been giving lot of problems for Honda . 2013 will come across Honda entering the diesel fuel automobile marketplace amongst its Amaze brand. Honda is also rejigging its production offering in addition to Jazz did non agree into the novel plans. Although reports propose a relaunch of Jazz inwards 2014, the construct is straight off dead for all practical purpose.
Things would own got been dissimilar if diesel fuel in addition to petrol prices were the same inwards India. Had it been similar that Jazz would own got constitute approximately takers . But the huge toll differential betwixt diesel fuel in addition to petrol is giving nightmares to companies similar Honda who was belatedly inwards developing diesel fuel engines for India. I idea that Jazz would come upward amongst the diesel fuel version in 1 trial Amaze is launched but surprisingly Honda decided to kill this construct in addition to concentrate on the novel launch.
Jazz is a lesson for marketers who inwards their aggression plough a blind oculus towards value. Brands should offset convince the customers near the value it offers in addition to hence accept pride inwards that. But beingness aggressive only because at that topographic point is a good respected construct advert is a big mistake.
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