Brand : Skore
Company : TTK- LIG
Brand Analysis Count : # 520
Company : TTK- LIG
Brand Analysis Count : # 520
Skore is the novel construct of condoms from TTK group. The construct which aims to locomote the " Stylish" safe inwards the Indian marketplace is vying for a portion inwards the Rs 600 crore marketplace . The marketplace is broadly classified into commercial as well as social segments. Social segment consists of brands which are subsidized/freely distributed yesteryear Government or social organizations.
The safe marketplace was dominated yesteryear the social segment till 1990. During the early on 90's , someone players entered the marketplace as well as redefined the marketing of this product. From a contraceptive, condoms were repositioned every bit pleasure-enhancers yesteryear the marketers.
I intend its the outset fourth dimension that a construct is aiming to segment the marketplace interms of demographics as well as vocally maxim that it is targeting the youth. Whatever the logic is, Skore makes an interesting representative for itself.
The construct shout out is derived from the discussion Score as well as hither score denotes the seat out of successes inwards bed , huh ! ( source)
Just similar whatsoever marketer who endeavour to woo the immature consumer, Skore besides talks well-nigh existence adventurous , exciting as well as inventive. How the construct is able to communicate this is debatable.
Its rattling hard to differentiate a production similar condom. The innovations are restricted to the flavors as well as packaging. Skore besides tries to locomote innovative inwards these areas. The packaging is trendy as well as the construct has launched but about seven variants. Influenza A virus subtype H5N1 await into the production department of this brand's website volition confuse you lot inwards to thinking that you lot accept entered a fruit-shop rather than a condom's micro-site. The flavors or Skore include Banana, Orange, Strawberry, Chocolate, Blue, Shade as well as Not-Out.
Skore has tried to locomote adventurous inwards its promotion besides .The brand's tagline is " There's lot to locomote won" as well as openly admits itself to locomote naughty as well as bad. The construct exhorts the youngsters that its a naughty footing as well as become gear upwards for that.
Watch the promotion hither : Skore
The promotion is zippo nifty as well as autumn inwards similar lines. The claim that the construct is targeting youth is non seen inwards the means the construct has executed the campaign. However the construct has gained traction inwards the distribution amongst major retailers stocking it.
Although the construct claims to locomote different, at that spot is zippo visibly unlike well-nigh Skore.
