Brand : Milton
Company : Hamilton Housewares
Brand Analysis Count : # 568
Milton's yell was before synonymous amongst flasks. Milton together with Eagle flasks were the 2 famous brands during eighties. Later came the casserole craze. Milton was able to capitalize on the popularity of casseroles. Indian households lapped upwards the casserole together with afterwards functions similar matrimony together with housewarming, homes were flooded amongst casserole gifts.
Company : Hamilton Housewares
Brand Analysis Count : # 568
Milton is 1 of the leading brands inward the Indian home-ware marketplace which includes products similar casserole, flasks etc. Milton was launched inward 1972 was a humble producer of modest plastic items similar tumblers.
Milton's yell was before synonymous amongst flasks. Milton together with Eagle flasks were the 2 famous brands during eighties. Later came the casserole craze. Milton was able to capitalize on the popularity of casseroles. Indian households lapped upwards the casserole together with afterwards functions similar matrimony together with housewarming, homes were flooded amongst casserole gifts. Milton also had the element construct Tuf Puf which was the yell the construct gave to polyurethane foam. Tuf Puf became really powerful differentiator for Milton.
Over a menstruation of fourth dimension , the home-ware marketplace has give-up the ghost a commodity. The products became the same amongst close no credible differentiation.
In such a market, Milton has devised a 2 pronged strategy to standout.
Innovation together with Branding.
The construct Milton already had a really practiced equity inward the market. The fellowship wanted to cement the equity past times positioning Milton equally a conception driven construct that is sensitive to the consumer needs. Milton clearly identified the target consumer equally an intuitive lady of the house. The construct wants to construct life easier for the consumer through innovative products.
In 2015, the construct initiated its commencement construct crusade " Kuch Naya Sochte Hain" translated to " Let's intend of something new". The construct through the crusade tried to projection its innovative products land stressing on the quality.
One of the innovative production which served equally an anchor for the crusade was the World's commencement microwave security insulated steel casserole . Watch the advertizement here called MicroWow.
Along amongst this product, the construct also ran few to a greater extent than crusade TVC highlighting the novel products. ( Glasslid casserole).
Milton is a construct which stood the exam of fourth dimension together with has been really proactive inward moving to using conception equally a differentiator.
