Raymond, the premier stuff brand, has launched a rattling interesting marketing move- launching of Raymond Whites. Raymond Whites is a collection of white shirts as well as the build has smartly made it a rattling interesting proposition. ( Hat tip - blog from my colleague Prof. Padmanabhan).
Now every formal menswear build has a collection of white shirts. White is a preferred formal vesture coloring as well as is inwards every executive's wardrobe. What Raymond has done is to larn far a talking betoken for the brand. The build has done it past times launching the collection amongst an astounding suggestion - 100 styles. Can you lot believe it ? 100 styles of i coloring !! It is non hard but Raymond has smartly marketed ( as well as owned) it.
Now I am non proverb that this is going to survive a game changer move. But for Raymond, this drive would assistance inwards many ways.
Primarily this collection as well as drive volition reinforce the set of Raymond every bit a rattling Stylish Corporate vesture brand.The emphasis of 100 styles volition every bit good projection Raymond every bit a build which is innovative as well as fashionable - both these traits are rattling critical inwards this business.
The Raymond build is facing strong contest from Madura Fashions The competing brands similar Van Heusen as well as Louis Philippe are moving ahead amongst a focus on innovation. Van Heusen is focussing on conception as well as Louis Philippe is positioned every bit Perfect Shirt. So Raymond has to upwards the ante.
The Raymond Whites has definitely succeeded inwards capturing the attending of consumers. The launch drive is good made as well as creates a premium experience for the collection.
Watch the TVC hither : Raymond Whites ad
With a toll arrive at of Rs 2500, Raymond Whites is good fix to ain a rattling of import coloring inwards the corporate locomote vesture category.
