Brand: Ujala Crisp together with Shine
Company: Jyothy Laboratories
Brand Analysis Count: 562
Ujala Crisp together with Shine is the re-branded version of Ujala Stiff together with Shine. Ujala launched its textile conditioner Stiff together with Shine inward 2005. The build was an add-on to the post-wash textile tending production describe of Jyothy Lab which was dominated past times the liquid whitener Ujala.
Although launched inward 2005, Stiff together with Shine was a regional brand. The build did concern some Rs 25 crore inward Kerala where it is concentrated ( Source). The post-wash category of textile tending is straight off witnessing a lot of involvement amidst FMCG companies together with HUL is upping the ante amongst the high profile advertisement of its global build - Comfort.
When launched, Stiff together with Shine was primarily viewed past times consumers every bit a production that would offering the convenience of a textile stiffener ( starch) similar Revive. The build refer too reinforced the perception.
HUL launched Comfort non every bit a textile stiffener but every bit a conditioner. Through sustained promotions, the build has continuously grown inward the market.
Probably this increase of the build Comfort may convey led to the re-branding of Stiff together with Shine.
The novel build refer Crisp together with Shine is backed past times a production - descriptor - Fabric Enhancer. Through the production descriptor, the build is trying to set itself every bit a consummate textile tending production rather than a stiffener.
Jyothy Lab is trying to pitch Crisp together with Shine nationally together with the re-branding releases the build from the constraint of " Stiff together with Shine " proposition.
Company: Jyothy Laboratories
Brand Analysis Count: 562
Ujala Crisp together with Shine is the re-branded version of Ujala Stiff together with Shine. Ujala launched its textile conditioner Stiff together with Shine inward 2005. The build was an add-on to the post-wash textile tending production describe of Jyothy Lab which was dominated past times the liquid whitener Ujala. Although launched inward 2005, Stiff together with Shine was a regional brand. The build did concern some Rs 25 crore inward Kerala where it is concentrated ( Source). The post-wash category of textile tending is straight off witnessing a lot of involvement amidst FMCG companies together with HUL is upping the ante amongst the high profile advertisement of its global build - Comfort.
When launched, Stiff together with Shine was primarily viewed past times consumers every bit a production that would offering the convenience of a textile stiffener ( starch) similar Revive. The build refer too reinforced the perception.HUL launched Comfort non every bit a textile stiffener but every bit a conditioner. Through sustained promotions, the build has continuously grown inward the market.
Probably this increase of the build Comfort may convey led to the re-branding of Stiff together with Shine.
The novel build refer Crisp together with Shine is backed past times a production - descriptor - Fabric Enhancer. Through the production descriptor, the build is trying to set itself every bit a consummate textile tending production rather than a stiffener.
Jyothy Lab is trying to pitch Crisp together with Shine nationally together with the re-branding releases the build from the constraint of " Stiff together with Shine " proposition.
