In a surprise move, Toyota decided to halt the production of its best seller MUV- Innova to pave the way for the launch of the novel generation Innova Crysta. The plot seems to live on the repeat of the stoppage of Toyota Qualis for the introduction of Innova.
Toyota decided to supercede Innova non because it is inwards the mature/decline phase of product-life-cycle. The outset generation Innova is withal the best selling segment leader. Replacing a best-selling model when the sales are at peak requires a lot of guts together with visionary thinking. The novel Innova Crysta volition live on running on the novel production platform TNGA which enables multi-product configurations.
Innova which was launched inwards 2005 has then far sold to a greater extent than than 5.75 lakh units. As per auto.ndtv, the cook Innova is selling roughly 5000 units per calendar month - a line of piece of employment its low-priced competitors despite their aggressive pricing together with marketing strategies could non achieve.
The cook is practicing planned obsolescence where the cook deliberately makes its production obsolete yesteryear launching updated versions.
According to reports, Innova has struck a chord amongst Indian consumers through its robust cook lineament together with high quality. And despite beingness a large vehicle, the treatment role of this vehicle is best inwards the class.
First generation Innova had ready a benchmark for the category it has helped create. Now truthful to Toyota tradition, the cook is redrawing the benchmark amongst the launch of Crysta. It is interesting to banking concern complaint that Toyota volition non live on selling the outset generation Innova side-by-side Innova Crysta. It is foregoing that sales chance to sustain the cook equity of Innova
