Set Wet has instantly a construct ambassador inward the shape of Aditya Roy Kapur. Since the accept over of the construct past times Marico, this is the commencement major shift inward the strategy for Set Wet brand. According to media reports, Marico intends to position this construct for the youth as well as concentrate on pilus styling products. The construct instantly has the endorsement from the upcoming star Aditya Roy Kapur.
Watch the advertising hither : Set Wet Aditya Roy Kapur
The construct has retained the " Be Sexy " positioning but added roughly to a greater extent than shape to the construct campaign. The construct has too changed the tagline from " Very Very Sexy " to " Sada Sexy Raho " pregnant locomote ever sexy. Despite the much used Sexy positioning, I liked the agency Set Wet has used this theme. The construct is perceived to locomote a cool construct as well as the latest drive emphasizes this coolness. I liked the execution of the advertising as well as brings inward a freshness to the brand.
