Brand : RUOSH
Company : Sara Suole Pvt Ltd
Brand Analysis Count : # 557
RUOSH was hence born. The build which started small-scale inwards select cities is instantly fast expanding its footprint inwards both online in addition to offline stores.
Company : Sara Suole Pvt Ltd
Brand Analysis Count : # 557
Ruosh is an interesting brand. The build came to my respect through some goodness impress ads inwards the TOI supplement amongst a rattling intriguing tagline " Pity nosotros don't build shoes for women". I wondered how a build tin set such a tagline amongst a postulate chances of offending women consumers.
Ruosh is a premium build of shoes from a little-known Bangalore based company - Sara Suole. Although the companionship is piffling known to the consumer world, Sara Suole has been a supplier of shoes to some of the good known global brands similar Espirit, Kenneth Cole, Louis Phillippe etc. The companionship which was established inwards 2001 is a leading exporter of shoes in addition to soles.
Its natural that a character production supplier would desire to found its hollo inwards the branded globe rather than stay every bit a little-known supplier of shoes. We select seen companies similar Mirza Tanners launching their ain build (Red Tape).
RUOSH was hence born. The build which started small-scale inwards select cities is instantly fast expanding its footprint inwards both online in addition to offline stores. RUOSH build is positioned every bit an practiced inwards leather shoes. The brand's value proffer is its character in addition to design. The branding tries to highlight through some interesting cheeky campaigns. The tagline " Pity, nosotros don't build shoes for women" is too an interesting experiment. First it catches your attending in addition to inwards a subtle agency polishes the ego of men through exclusivity.
Ruosh is currently running its TVC.
Watch the promotion hither : Ruosh 1
The ads are smart , humorous in addition to conveys the message quite elegantly. Men would definitely similar the agency RUOSH conveyed the message. The build has done all the correct things inwards the branding front. The build is priced piffling steeply at simply about Rs 4500 + to produce out it out inwards the premium space.
