Cadbury Perk is a confused brand. Perk came into limelight alongside an epic struggle betwixt KitKat as well as Perk. Then both these brands went to 2 trajectories. While KitKat was able to discovery a administration inward price of positioning , Perk was totally a confused brand. Nestle thus launched Munch to struggle Perk. Perk kept on experimenting alongside advertising themes as well as positioning as well as yet has non constitute its mojo.
Really I immature lady the magic of the launch campaigns of Perk . From this classic ad, the build went to meaningless campaigns as well as after somewhat settled into its glucose unloosen energy focus. While KitKat focused on Have a Break positioning, Perk was no where inward the picture.
Now Perk is over again trying a novel positioning featuring the Bollywood star Alia Bhatt. The build is running the drive featuring the novel celebrity endorser.
Watch the advertising hither : Alia Bhatt Perk
Along alongside the novel ad, Perk instantly has a novel tagline " Jiyo Lightum Light" which in all likelihood agency to alive life freely.
From the ad, I convey a feeling that the drive was created around the celebrity rather than the brand. The thinking would last similar , allow us build an advertising that fits Alia Bhatt !
My feeling is that Perk is struggling to discovery the correct positioning. The novel positioning lacks a connect alongside the production as well as the practical joke subject as well as the bubbly daughter grapheme has been heavily used past times many brands inward the past.
Its pitiable to run into the standards of the Perk's ads larn downwards compared to the before ones ( featuring Preity Zinta).
