After unopen to unworthy promotion campaigns, Live-in has come upward out alongside a novel displace featuring the actor- Ajay Devgn. The construct is currently running the new displace featuring the celebrity.
The construct had come upward to the limelight alongside unopen to smart displace featuring Dino Morea alongside the focus on comfort every bit the USP.
Later the construct changed rails too produced unopen to averagely creative campaigns too faded into the clutter.
This fourth dimension around, the construct is putting its futurity on Ajay Devgn.
The alternative of the celebrity is interesting since he does non characteristic inward the immature brigade of celebrity endorsers. So wondering whether the construct is taking the direct chances of alienating the immature consumers.
The construct has retained its tagline " Can't Live Without "
The new displace is somewhat ordinary without whatever wow factor. The presence of the utilisation instrumentalist gives unopen to freshness to the otherwise forgotten construct other than that the novel rejuvenation do delivers non much. Along alongside the novel ad, the construct besides has a novel logo .
My sentiment is that this construct faded into oblivion because of lack of marketing investment from the owners. After the initial high profile branding, at that spot was no note-worthy campaigns for this brand. Even at the stores, this construct was close invisible. Hopefully the construct volition have to a greater extent than sustained investment inward days to come.
