Marketing Information System MIS Definition
1. According to Donald Cox too Robert Good,
“An MIS may live defined equally a laid of procedures too methods for the regular, planned collection, analysis, too presentation of information for role inwards making marketing decisions. This of course of study is a footstep beyond logistics systems, which direct maintain inventory control, orders, too and thus forth.”
This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “How to educate a Marketing Information System,” written past times Donald F. Cox too Robert E. Good.
2. According to Prof. Mudit Katyani,
“MIS is a planned tactic to create analysis of mainly 3 organisation requirements viz., people, information, too technology. It is required at all levels of management inwards executing operational, managerial, too strategic decisions. Its intention is to pattern the procedures which plough over a comprehensive written report inwards a timely manner.”
Prof. Katyani’s definition of MIS gives a wide coverage of its overall concept.
The diagram of Marketing Information System, i.e. MIS is depicted below.
Image credits © Prof. Mudit Katyani.
Now let’s piece of job past times away on to beak over too empathise the pregnant of MIS.
Meaning of MIS
Marketing Information System, abbreviated equally MIS, agency to collect, analyze too furnish marketing information to the marketing managers. The marketing managers role this information to convey marketing decisions. MIS is a permanent too continuous process.
Marketing information includes all facts, estimates, opinions, guidelines, policies too other data. This information is necessary for taking marketing decisions. This information is collected from both internal too external sources. It is collected from customers, competitors, fellowship salesmen, authorities sources, specialized agencies, too thus on.
MIS collects the marketing information from dissimilar sources. This information (data) is analysed. Then, it is supplied to the marketing managers. The marketing managers role this information for taking marketing decisions. MIS likewise evaluates too stores the information. MIS uses modern applied scientific discipline for collecting, analyzing, storing too supplying information.
Read to a greater extent than articles on Marketing Information System (MIS):
- Features of Marketing Information System MIS.
- Components of Marketing Information System MIS.
- Essential requisites of a proficient MIS.
- Distinguish Between MIS too Marketing Research (MR).
MIS gives many benefits to the company. The withdraw for MIS is universally accepted. H5N1 fellowship cannot last too succeed without MIS. Therefore, all companies must induce got MIS. However, the same MIS cannot live used for all types of companies. Every fellowship must brand its ain MIS. It must non re-create the MIS of other companies.
