Features of Marketing Information System MIS
The principal characteristics or features of Marketing Information System (MIS):
Image credits © Prof. Mudit Katyani.
- Continuous system : MIS is a permanent together with continuous organization of collecting information. It collects data continuously.
- Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assist them accept correct decisions.
- Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing together with supplying information. It too uses micro-films for storing information. Therefore, it is rattling quick together with accurate.
- Future-oriented : MIS is future-oriented. It provides data for solving hereafter problems. It is non past-oriented.
- Used past times all levels : MIS is used past times all 3 levels of management, i.e. top, middle together with lower. It is used for making marketing plans, policies together with strategies. This is used to solve marketing problems together with to accept payoff of work concern opportunities.
- Sources : MIS collects data from both, internal together with external sources. For example, data is collected from society records, publications, etc.
- Collects marketing information : MIS collects all types of marketing information. It collects data well-nigh the consumer competition, marketing environment, authorities policies, etc. It supplies this data to the marketing managers.
- Helps inwards determination making : MIS supplies up-to-date together with accurate information. It helps marketing managers to accept quick together with correct decisions.
