Brand : Choc On
Company : SK Industries
Brand Analysis Count : # 511
Company : SK Industries
Brand Analysis Count : # 511
SK Industries which is a purpose instrumentalist inwards the nutrient processing too beverages sector launched a novel construct inwards the highly competitive confectionery industry. The construct Choc On which competes amongst the similar of Cadbury Dairy Milk volition live on vying for a pie inwards the Rs 2000 crore chocolate marketplace ( origin : Exchange4media).
The construct has roped inwards Katrina Kaif every bit the construct ambassador too the launch advertizement is similar a shot running across channels
Watch the advertizement hither : Choc on ad
The endorsement from Katrina has given the construct 2nd eyeballs too ofcourse curiosity nigh the novel brand's aggressive marketing practice.
The construct is positioned ( every bit usual) on the Blue Planet of irresistible taste. According to media reports, the construct wants to deliver 'ultimate please inwards chocolate' to the customers.
The target segment for the construct is of historic menstruum grouping 9-16 years.
The subject of the advertizement is " Dreams Meet Reality " but I found it actually hard to sympathise what the advertizement actually meant. Katrina plays the purpose of Cinderella and Red Riding Hood inwards the ad. Choc On has the taglne " Khaas Mithaas " roughly translated to " Influenza A virus subtype H5N1 really especial chocolate ".
Apart from Katrina Kaif, at that topographic point is zip much beingness said past times the construct nigh itself. Since it is a novel launch, I had expected the construct to state something nigh itself inwards damage of what it is too how it is unlike from others. But the advertizement fails inwards the principal responsibleness of establishing the credentials of the brand. The fact is that Choc On relies heavily on the construct ambassador for credibility. And the endorsement of Katrina definitely volition laissez passer on to a greater extent than or less credibility to the brand.
It is interesting to banking corporation annotation that inwards this digital era , the presence of Choc On is almost nil inwards the web. There is no construct site nor whatever data nigh the construct owners.
Having said that, Choc On has done a correct matter past times picking a high profile celebrity for the launch campaign. The presence of Katrina gives the construct 2nd visibility too prompt consumers to effort the brand.
The construct could convey done to a greater extent than inwards the launch stage past times talking to a greater extent than nigh itself inwards the ad. The advertizement is filled amongst visuals too residual is left to the imagination of consumers. Since this is a novel construct from a less known construct owner, to a greater extent than communication could convey been included inwards the launch stage amongst reckon to the construct attributes.
