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Brand Update : Parachute Advansed Owns World's Best Hair

Brand Update : Parachute Advansed Owns World's Best Hair

Brand Update : Parachute Advansed Owns World's Best Hair

In an absolutely fabulous positioning initiative, Parachute Advansed has owned upward the " World's Best Hair" proposition. I would term it every bit ane of the smartest positioning motion inward 2012 in addition to then far. Parachute Advansed which is the line- extension of Parachute Coconut Oil build takes help of all the value- added kokosnoot personal help products. Under the Advansed sub-brand, Parachute has products similar Ayurvedic pilus oil, pilus gel for men, cooling crude oil etc.
This yr , build has decided to ain the virtually of import positioning platform " World's Best Hair". The drive featuring the celebrity endorser  Deepika Padukone is on air inward virtually of the channels.

Watch the advertising hither : Parachute Advansed
The drive which includes digital ( inward a big way) is based on a interrogation finding that users of Parachute Advansed pilus crude oil has ameliorate pilus than the non-users of pilus oils ( source ).

It is non the interrogation but the positioning platform which is an absolutely wonderful in addition to powerful one. By taking the ownership of " world's best hair" in addition to backing it upward alongside a interrogation ( which volition move ignored by skeptics), Parachute Advansed moved a notch upward interms of positioning. The advertising way did a smart chore inward passing the message inward a beautiful manner.

" The world's best pilus " drive is ane of the real thoughtful in addition to powerful drive inward recent times. The build has seat itself into a powerful seat in addition to volition forcefulness the challenger to negate this aggressive stance.As for the consumer is concerned, the electrical current drive volition reinforce their alternative of using pilus crude oil for pilus protection in addition to may prompt non-users ( of category) to endeavour out this brand.

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