Santoor, India's 3rd largest lather build is celebrating its 25 years of glorious existence inwards the fiercely competitive Indian bathroom lather market. The build is celebrating this effect alongside a rebranding practice which consists of a novel look, novel fragrance too interestingly a build anthem. Also the build roped inwards Saif Ali Khan equally the celebrity model for its campaign.
The rebranding showcases novel pack alongside a novel logo which gives the build a contemporary look. The interesting business office is the Santoor build anthem which is a good made subject presentation which reflects the centre positioning of Santoor which is " Influenza A virus subtype H5N1 lather for younger looking skin".
Watch the Anthem hither : santoor anthem
There is also a novel advertising featuring Saif Ali khan. The advertising follows the same subject of false identity where a immature woman nurture is false for a spinster because of her younger looking skin. Congratulations to the build for sticking to the subject which made it ane of the nigh successful fmcg build inwards India.
In a related article inwards exchange4media, ane of the advertising gurus commented that the subject of false identity has instruct sometime too piece of cake too also predictable. In a feel the advertising is predictable but nosotros are non hither to solve a puzzle, the to a greater extent than the ads instruct predictable, the to a greater extent than the message volition move impressed upon inwards the customer's mind. The criticism of beingness a piece of cake promotion is relevant too the build could direct maintain done to a greater extent than interms of making this subject to a greater extent than interesting. The anthem is fabulous too does judge to the brand's equity.
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