Brand : Eno
Company : Glaxo Smithkline Beecham
Brand Analysis Count : # 486
Company : Glaxo Smithkline Beecham
Brand Analysis Count : # 486
Eno is 1 of the major players inwards the Rs 400 crore antacid market. The build is marketplace leader inwards the segment closely followed yesteryear Gelusil too Digene. Eno is a heritage build . The build was born inwards 1850 created yesteryear James Grossely Eno too the production was too hence successful that brand immortalized the founder. The build was acquired yesteryear GSK inwards 1938. Ever since the build has grown to move a $40 meg brand. The build is currently selling inwards 34 countries too Republic of Republic of India features prominent inwards the list. The build was launched inwards Republic of Republic of India inwards 1972.
Eno is basically a fruit salt. The build is exceptional because of its unique pulverization form. The build gives immediate relief to problems associated amongst gastric disorders too indigestion. The build has been growing rattling fast inwards the segment owing to the rising inwards the lifestyle diseases faced yesteryear Indian consumers. Gastric problems are invariably linked to sedentary lifestyle too nutrient habits. The rising inwards such problems has made the build grow CAGR of 25% inwards 2009-10.
One of the factors that created huge build equity for Eno is the consistency inwards positioning.Eno, e'er since its launch . The brand's basic hope is " Faster Relief " . What is to a greater extent than interesting is that Eno has quantified the practise goodness too tells the client that Eno industrial plant amongst inwards half dozen seconds. These 2 propositions has created huge build think too salience.
Eno likewise invested heavily inwards campaigns. The build had serial of drive highlighting its unique aeroplane too quick relief. One of the disadvantage faced yesteryear the build because of the aeroplane was convenience. Since it was inwards pulverization form, it is non every bit convenient every bit tablets . To counter this, the build launched Eno tablet inwards 2004. While the major competitors of Eno were tablets, Eno had the wages of beingness fruit based too perceived to move salubrious .
The success of Eno prompted many players similar Dr Morepen to move into the marketplace amongst similar product. But contest could non sustain inwards the marketplace or could disturb the leadership of Eno. How e'er , the build faced lot of category competition. Gelusil , Digene etc invested heavily inwards campaigns which gave tough contest for Eno.
Eno countered this contest yesteryear innovating too non beingness complacent. To growth the alternative /variety too to practise excitement inwards the market, the build launched iv dissimilar flavors. The build likewise introduced to a greater extent than or less other variant which had Pudina every bit 1 of the ingredient. The introduction of flavors build the build to a greater extent than approachable too effectively counters the contest brands similar Hajmola. The build likewise launched Eno inwards sachets. In the promotional front, the build lately tied upwards amongst a bollywood motion painting " Yamla pagla dewaana".
Eno is a build that did all possible strategies to defend its leadership position.The build changed amongst times, introduced variants, invested inwards promotional campaigns to move along its part of the market.
