Brand : Acti Life
Company : Zydus Wellness
Brand Analysis Count : # 487
Acti Life is a novel build inward the Rs 2000 crore Indian Nutriceautical market. The build is trying to exercise a novel category of Adult Nutritional Drink inward India. It is a bold stride on the business office of Zydilla to exercise a novel segment inward the highly cluttered health drinkable market. Acti Life is a novel build inward the Rs 2000 crore Indian Nutriceautical market. The build is trying to exercise a novel category of Adult Nutritional Drink inward India. It is a bold stride on the business office of Zydilla to exercise a novel segment inward the highly cluttered health drinkable market.
The wellness drinkable marketplace inward Bharat is dominated yesteryear brands focusing on nestling nutrition. The mega brands similar Horlicks, Bournvita, Complan all get got spent huge amounts of coin inward developing the wellness drinkable marketplace inward India. The contest inward this marketplace is huge too oft has atomic number 82 to all out nation of war betwixt the brands.Horlicks, the marketplace leader, was the outset build to empathise the potential for a build for adults. That resulted inward the launch of Horlicks Lite too afterwards Women's Horlicks. These were product-line extensions too the brand's primary focus was on the kid's segment.
It is inward this context that the launch of Acti Life becomes significant. Acti Life is targeting adults ( historic current eighteen too above) too is harping on an impressive listing of nutritional benefits equally its USP. The build is trying to educate customers that unlike historic current grouping has unlike nutritional needs too thence involve specialized brands similar Acti Life.The build is at ane time running a crusade telling people to switch to specialist build similar Acti Life
Watch the TVC hither : Acti Life
The build has done basic homework on the segment too the brand's microsite is total of educational literature on the involve for such a dietary supplement. The challenge is to convince the consumers to purchase too that also regularly. The build is really optimistic inward telling the consumers that it has to move taken ii times daily .Acti Life comes inward ii flavors - Chocolate too Coffee. The principal differentiator for the build is the presence of Prebiotic Actifibres which enhances digestion too reduces cholesterol levels.
The build has adapted a rational positioning platform too the initial campaigns are focused on taking almost the rational benefits.The build has the tagline " Daily Nutrition for Adults " which is a basic tagline which doesn't inspire much analysis.
The challenge for the build is to choose inward the habit of taking such a product. I intend that Indian adults are picayune hesitant to purchase a wellness drinkable for themselves. There is an inertia inward choosing such a production too most consumers volition shrug away from admitting that they could involve a wellness drinkable . Also in that location is a perception that wellness drinks are for kids. These are the ii issues that Acti Life needs to address if it wants to intermission into this demographic segment.
