Retailers and Vendors When retailers were small, manufacturers had the power. The strongest manufacturers could dictate the terms and shelf space they wanted fo... raven R 6:49 AM 0 Read More
Relationship Marketing One of the things of most value to a company is its relationships with customers, employees, suppliers, distributors, dealers, and retailers... raven R 6:49 PM 0 Read More
Recession Marketing When a recession strikes, most companies rush to cut their expenses, the most obvious one being advertising. Those in top management (most... raven R 6:49 AM 0 Read More
