Brand : TRESemme
Company : Hindustan Unilever
Brand Analysis Count : # 539
Company : Hindustan Unilever
Brand Analysis Count : # 539
TRESemme launched inwards 2012 was an endeavour from Hindustan Unilever to foreclose the contest from attacking from the flanks. There premium shampoo from HUL was Dove which was to a greater extent than of a Masstige build rather than a luxury brand. Hence HUL feels that in that place is a gap inwards the production porfolio inwards the premium shampoo segment which is opened upwardly for competitors. Already the shampoo brands from HUL stable is facing increasing contest from Lo'real, P&G and the likes.
TRESemme was born inwards 1950. The build yell was coined inwards respect of Edna Emme who was a cosmetologist in addition to a community leader.The build came to Unilever from the acquisition of Alberto Culver inwards 2010.Originally the build is sold exclusively to salons.
The positioning of TRESemme is interesting .The build is positioned equally a salon similar experience for the hair. The insight is through a query which stated that ladies experience that they larn to a greater extent than satisfaction when they larn salon treatment. Also they trust the salon stylists advice when choosing the brands.This insight made the build adopt the USP of a 'Salon Like Experience '. The build initially target the salon frequenting consumers who was commonly the view leaders inwards the category.
The build which is priced at a premium is positioning itself equally an skillful inwards hair-care. The ads are styled internationally in addition to the message is really rational.
Watch the cite hither : Tresemme ad
The build over the concluding i twelvemonth too choose used Youtube really effectively . The brand's youtube channel is rich alongside videos on pilus styles in addition to pilus assist thence reinforcing the positioning equally a premium expert.
TRESemme volition strength the competing brands to intend well-nigh launching their ain version of professional person endorsed shampoos. Right straightaway Lo'real in addition to P&G choose salon products which are non sold exterior . It needs to hold upwardly seen whether the competitors volition convey inwards those brands to struggle TRESemme.
