Public Relations I expect companies to start shifting more money from advertising to public relations. Advertising is losing some of its former effectiven... raven P 6:49 AM 0 Read More
Profits Should a company aim at maximizing current profits? No! Companies formerly thought that they would make the most profit by paying the least ... raven P 6:49 PM 0 Read More
Products Most companies define themselves by a product. We are a “car manufacturer,” a “soft drink manufacturer,” and so on. Theodore Levitt, forme... raven P 6:49 AM 0 Read More
Price Oscar Wilde saw a major difference between price and value : “A cynic is a person who knows the price of everything and the value of noth... raven P 6:49 PM 0 Read More
Positioning Thanks to Al Ries and Jack Trout, “positioning” entered the marketing vocabulary in 1982 when they wrote Positioning: The Battle for Your ... raven P 6:49 AM 0 Read More
Performance Measurement Marketers have traditionally focused on a company’s sales, market share, and margin to set its objectives and judge its performance. But g... raven P 6:49 PM 0 Read More
