Internet and E-Business The Internet offers radically new possibilities for conducting business more efficiently. Just look at what you can do now that you couldn... warungsabrang I 7:15 AM 0 Read More
International Marketing A company that masters only its domestic market will eventually lose it. Strong foreign competitors will inevitably come in and challenge ... warungsabrang I 7:15 AM 0 Read More
Intangible Assets The modern balance sheet is a lie! It omits the company’s most important assets. Probably 80 percent of a company’s value lies in its int... warungsabrang I 7:15 AM 0 Read More
Innovation Firms face a dilemma. If they don’t innovate, they will die. And if they do innovate—and their innovations are not successful—they may als... warungsabrang I 7:15 AM 0 Read More
Information and Analytics A former CEO of Unilever said that if Unilever only knew what it knows, it would double its profits. The meaning is clear: Many companies s... warungsabrang I 7:15 AM 0 Read More
Image and Emotional Marketing Companies are increasingly turning to image and emotional marketing to win customer mind share and heart share. Although this has gone o... warungsabrang I 7:15 AM 0 Read More
