Customer Satisfaction Most companies pay more attention to their market share than to their customers’ satisfaction. This is a mistake. Market share is a backwa... warungsabrang C 7:15 AM 0 Read More
Customers Customers We now live in a customer economy where the customer is king. This is a result of production overcapacity. It is customers, no... warungsabrang C 7:15 AM 0 Read More
Customer Relationship Management (CRM) Everyone is talking about customer relationship management (CRM) as the new panacea. Yet it is an empty term until it is defined. Some peo... warungsabrang C 7:15 AM 0 Read More
Customer Orientation How do you get your whole company to think and breathe customer? Jan Carlzon, former CEO of Scandinavian Airlines System (SAS), wrote Mom... warungsabrang C 7:15 AM 0 Read More
Customer Needs Customer Needs Marketing’s original mantra is to “find needs and fill them.” The company finds needs by listening to or interviewing cust... warungsabrang C 7:15 AM 0 Read More
Creativity Companies formerly won their marketing battles through superior efficiency or quality . Today they must win through superior creativity. O... warungsabrang C 7:15 AM 0 Read More
