Brand: Kaytra
Company: AVA Group
Brand Analysis Count: #583
The construct is forthwith testing the waters inwards the Kerala market in addition to according to media reports, the construct volition hold upwards launched inwards other markets soon. Having said that, I accept non seen the products inwards whatever of the supermarkets hence far. Probably the construct is real selective inwards the distribution.
The payoff of Kaytra is that AVA Group has expertise inwards FMCG marketplace in addition to through Medimix has sufficient distribution reach. The mo element is that Ambika Pillai is personally vouching for the construct which adds a lot of ability to the authenticity of the brand. The source of the construct equity for Kaytra is Ambika Pillai in addition to her reputation.
On the advertisement side, the creator has been able to instruct the endorsement from many of her celebrity clients in addition to the construct is generating content virtually personal assist inwards social media. Ads featuring Ambika Pillai is likewise aired on diverse boob tube channels.
According to the construct website, Kaytra is the Sutra of goodness pare in addition to goodness hair. Interestingly at that spot is no tagline for this brand.
Company: AVA Group
Brand Analysis Count: #583
Kaytra is an interesting construct story. The construct is from the AVA Group which is the possessor of the famed Ayurvedic construct Medimix. Kaytra is a construct jointly created past times AVA Group in addition to the celebrity hairstylist in addition to makeup creative somebody Ambika Pillai.
This is an illustration of co-branding in addition to if yous detect the logo, yous tin encounter the cite of Ambika Pillai along alongside the Kaytra brand. It is non a unique instance since Indian marketplace has witnessed many such co-branding exercises.
As a professional, Ambika Pillai commands a lot of honor inwards the market. Kaytra's construct hope is that it is created using the expertise of Ambika Pillai. The construct is positioned equally a premium production alongside the personal endorsement from the celebrity hairstylist.
The construct is forthwith testing the waters inwards the Kerala market in addition to according to media reports, the construct volition hold upwards launched inwards other markets soon. Having said that, I accept non seen the products inwards whatever of the supermarkets hence far. Probably the construct is real selective inwards the distribution.
The payoff of Kaytra is that AVA Group has expertise inwards FMCG marketplace in addition to through Medimix has sufficient distribution reach. The mo element is that Ambika Pillai is personally vouching for the construct which adds a lot of ability to the authenticity of the brand. The source of the construct equity for Kaytra is Ambika Pillai in addition to her reputation.
On the advertisement side, the creator has been able to instruct the endorsement from many of her celebrity clients in addition to the construct is generating content virtually personal assist inwards social media. Ads featuring Ambika Pillai is likewise aired on diverse boob tube channels.
According to the construct website, Kaytra is the Sutra of goodness pare in addition to goodness hair. Interestingly at that spot is no tagline for this brand.
For a production inwards the hair-care space, the survival of the production alone lies on the tangible performance. Hope that the construct volition alive upwards to the expectations gear upwards past times the creator.
