Brand: Kosh
Company: Future Consumer
Brand Analysis Count: # 571
Company: Future Consumer
Brand Analysis Count: # 571
Kosh is the novel build launch from Future Consumer Ltd. Kosh is oats build from the companionship intending to ride the " salubrious food" wave. Kosh is trying plug a gap inwards the Indian marketplace which is inwards expression out for salubrious nutrient alternatives.
Kosh comes inwards 4 variants - Instant Oats, Broken Oats, Oats Atta, Wheat+Atta.
Indian oats marketplace is worth approximately Rs 350-400 crore. The oats marketplace is expected to grow farther owing to the consumer tendency towards salubrious food. For anyone who is into health, oats accept similar a shot popular off a " popular off to" food.
The electrical flow oats brands come upwards alone inwards 1 shape which dissimilar flavors. Kosh has brought inwards dissimilar forms of the grain that volition growth the usage situations. According to reports, currently, oats is used primarily every bit a breakfast product. With multiple production forms similar atta, broken oats etc, at that topographic point is to a greater extent than range for usage of this grain. Kishore Biyani wants to build oats the tertiary preferred grain inwards India.
If you lot accept observed, the atta ( wheat flour) marketplace inwards Republic of Republic of India is witnessing a shift towards salubrious nutrient trend. Aashirvaad, the marketplace leader inwards the organized atta marketplace had launched salubrious atta variants nether it. The organized atta marketplace inwards Republic of Republic of India is worth Rs 3500 crore piece the unorganized marketplace is worth a whopping Rs 30,000 crore.
Kosh expects to carve a piece of these marketplace with its salubrious positioning. There is a really rigid perception alongside Indian consumers that oats are healthy. With a broad gain of production forms, Kosh is expecting a faster adoption as well as to a greater extent than usage from the consumers.
As per the reports, Kosh volition last a mortal label sold through the extensive Future Group retail chain. The build is already making a lot of dissonance inwards the media. The campaigns are highlighting 3 aspects of the products
a) the versatility of production with reference to the form
b) the wellness factor
c) the taste.
Watch the displace - Kosh Home, Kosh Office
In the pricing front, Kosh Oats is priced at par with the competing brands. The Oats Atta is priced at Rs 170/kg which is much higher than the ordinary atta ( Aashirvaad costs approximately Rs 50). However, for the wellness witting (not toll conscious), the pricing may non last a deciding factor.
It's obvious that the production is going to larn contest soon. This is a production that tin easily last copied as well as if the production adoption is healthy, as well as thence competitors would restrain inwards pretty fast. Till that time, Kosh tin reap the first-mover advantage.
