Brand: Good Day
Company: Britannia
Brand Analysis Count: # 561
Good Day is an interesting brand. Launched inwards 1987, the construct had come upwards a long way. The construct was launched past times Britannia when it identified a gap betwixt the glucose biscuit category in addition to cream-biscuit category. According to a study inwards Business Line, the society felt that customers desire an indulgence production which they tin eat during tea-time. The society hence pioneered the "Cookie" category inwards Republic of Republic of India past times positioning Good Day simply higher upwards the glucose biscuits. The new production was unlike from the glucose biscuits past times the inclusion of berries in addition to dry out fruits. 
Company: Britannia
Brand Analysis Count: # 561
Good Day is an interesting brand. Launched inwards 1987, the construct had come upwards a long way. The construct was launched past times Britannia when it identified a gap betwixt the glucose biscuit category in addition to cream-biscuit category. According to a study inwards Business Line, the society felt that customers desire an indulgence production which they tin eat during tea-time. The society hence pioneered the "Cookie" category inwards Republic of Republic of India past times positioning Good Day simply higher upwards the glucose biscuits. The new production was unlike from the glucose biscuits past times the inclusion of berries in addition to dry out fruits. 
The Indian biscuit marketplace seat is worth Rs 25,000 crore in addition to the cookie is the fastest growing category inwards the industry. According to ET in addition to Business Standard, the cookie category is worth unopen to Rs 6000 crore. Good Day is leading the category alongside unopen to 30% marketplace seat share. Parle in addition to Sunfeast are unopen followers alongside a part of 27 % in addition to 25% respectively.
Good Day, which created the cookie marketplace seat at i fourth dimension enjoyed to a greater extent than than 70% part inwards the market. The refuse is attributed to the contest it faced from Parle in addition to Sunfeast.
Good Day equally a construct was promoted on the dry reason of the happiness platform. The construct had the real famous tagline " Have a Good Day " which was reinforced past times some real practiced campaigns.
Watch the before drive of Good Day: Campaign 1, Campaign 2
According to tidings reports, the center philosophy of Good Day is happiness in addition to optimism. The construct has been consistent on the positioning platform since launch.
2015 saw a relaunch of the brand. The construct has been suffering from the onset of ITC's Sunfeast. Sunfeast nearly changed the appear upwards of the biscuit market. Sunfeast brought lot of unloosen energy to the biscuit marketplace seat alongside lot of novel launches in addition to varieties.
Britannia is forthwith responding past times elevating Good Day into an umbrella construct alongside lot of novel varieties in addition to sub-brands. For illustration the Chunkies is a premium cookie construct launched equally a sub-brand of Good Day, endorsed past times Deepika Padukone.
During the relaunch, Good Day likewise convey changed the tagline to " Har Cookie mein kayi smiles " roughly pregnant - every cookie has many smiles. The construct is reinforcing its happiness positioning through the packaging also. Good Day forthwith has set a smiling into the packs in addition to is forthwith selling the curved lines of the biscuits equally smiles.
Watch the get upwards hither : Smile Good Day
The novel avatar of Good Day is a smart deed past times Britannia. The construct is non complacent inwards the appear upwards of competition. How ever, the construct could convey retained the tagline " Have a Good Day " . The master drive is then powerful in addition to popular, Good Day has nearly allow larn a real powerful construct element.
