Principles of Good Layout
The twelve features, qualities, or principles of skillful layout are equally follows:
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- Focus on dominant element.
- Unity of all advertising parts.
- Good role of contrast.
- Right residuum of elements.
- Maintain proportion of space.
- Follow the oculus movement.
- Simple in addition to uncomplicated layout.
- Ease of readability.
- Use of whitespace.
- Clarity of advertising message.
- Good advertising atmosphere.
- First impression.
Now let's hash out each quality, characteristic or regulation of a skillful layout.
1. Focus on dominant element
Good layouts convey a starting point. It is called dominant element. This chemical ingredient is the most of import business office of the advertisement. It may hold upward the headline, the illustration, the trunk copy, etc. The copywriter has to create upward one's heed which business office is the dominant part. Normally, in that location is alone i dominant chemical ingredient inwards the ad. The dominant chemical ingredient must hold upward large. It must convey a brilliant colour. It must await amend than the other parts of the ad. The consumer must instruct attracted towards the dominant business office of the ad.
2. Unity of all advertising parts
The promotion consists of many parts. All parts of the advertising convey a relation alongside each other. All these parts must convey i objective. The objective must hold upward to inform the consumer virtually the production in addition to to persuade them to buy the product. So, all parts of the advertising must operate together. They must non operate against each other. There must hold upward unity amid all the parts of the ad. If unity is maintained, in addition to hence the combined number volition also hold upward good. We tin convey unity past times keeping proper infinite betwixt words in addition to lines. We tin also role the same fashion of printing.
3. Good role of contrast
Contrast agency to role reverse colours, similar dark in addition to white, etc. Contrasted ads stand upward out because they appear different. For e.g. If all the ads inwards a magazine are inwards color in addition to if i advertising is inwards dark in addition to white. Then the dark in addition to white advertising volition stand upward out inwards contrast. We tin also role contrast for unlike parts of the ad. So that each business office of advertising stand upward out inwards contrast. We tin also role contrast for a dominant business office of the ad.
4. Right residuum of elements
The promotion must convey a correct balance. Balance agency the human relationship betwixt right-hand side in addition to left-hand side of the ad.
There are ii types of balance:
- Formal balance: Here, the words in addition to pictures on the correct side are equal to the words in addition to images on the left-hand side of the ad. So, the right-hand side in addition to the left side matches each other inwards size, shape in addition to colour. They are placed just on the reverse side of each other. Such a residuum is called a formal balance.
- Informal balance: Here, each business office of the advertising is placed on the page at random. There is no residuum betwixt right-hand side in addition to left-hand side. But, equally a whole the advertising looks balanced. Informal residuum is quite hard to achieve. It requires to a greater extent than imagination in addition to a high score of creative skill. It looks amend than the formal balance.
5. Maintain proportion of space
The promotion must maintain proportion. The entire infinite must instruct divided amid the unlike parts of the ad. The segmentation must non hold upward equal. If all the parts convey same space, in addition to hence the advertising volition non await good. More infinite must hold upward provided to the dominant (important) business office of the ad. Less infinite must hold upward given to the less of import parts.
6. Follow the oculus movement
The promotion must hold upward prepared to encompass the motion of the eye. The motion of the oculus is from left to right. Influenza A virus subtype H5N1 mortal starting fourth dimension looks upward in addition to hence he looks down. So, the advertising reckon must displace from left to correct in addition to from top to bottom.
The advertiser tin command the oculus motion past times using the next points:
- Gaze movement: According to research, a person's eyes volition follow other eyes. That is, if many people are looking inwards i direction, in addition to hence a novel mortal volition also await inwards that direction. Such demeanor is natural. So the readers volition also follow the gaze of the people, animals in addition to birds appearing or presented inwards the ad.
- Size: Generally, large size parts attract people. So the primary business office of the advertising must also hold upward large.
- Pointing devices such equally hands, fingers, arrows, etc., are used to attract the attending of the reader.
- Cartoons in addition to comic pictures are also used to grab the attending of the readers.
7. Simple in addition to uncomplicated layout
The layout must hold upward simple. It must convey real few elements inwards it. The lesser the elements, the stronger volition hold upward the touching on (impression). Too many parts of the advertising volition instruct inwards useless. So the advertising must convey many empty spaces. It must non await real crowded in addition to complicated.
8. Ease of readability
The reader must hold upward able to read the promotion easily in addition to quickly. The words inwards the advertising must non hold upward modest sized. Avoid using majuscule letters for total paragraphs. Only pregnant words or sentences must hold upward written inwards majuscule letters.
9. Use of whitespace
The promotion must non appear stuffed in addition to crowded. There must hold upward plenty white (blank) infinite to instruct inwards await uncluttered in addition to pleasing. White infinite volition attract the attending of the reader past times making the advertising await rich in addition to classy.
10. Clarity of advertising message
The promotion must hold upward real clear virtually its objective. The reader must easily empathise the advertising message. He must non hold upward confused to grasp the key message of the ad. He must also non convey whatsoever doubts virtually the ad.
11. Good advertising atmosphere
The atmosphere surrounding the promotion must non hold upward ignored or overlooked. The surrounding of an advertising is also essential to brand the advertising appear attractive in addition to pleasing. Influenza A virus subtype H5N1 shabby background or atmosphere makes fifty-fifty an attention-grabbing advertising less appealing.
12. First impression
The starting fourth dimension impression is the best impression. If the touching on of the starting fourth dimension impression is good, in addition to hence the reader volition read the total advertising message in addition to react positively. He may wishing to buy a production or elbow grease a service. However, if the starting fourth dimension impression fails to create a skillful impression, in addition to hence the reader won't read the total advertising message. He may non retrieve in addition to lose involvement inwards the advertised production or service. In such a case, sales won't tumble out in addition to the promotion volition neglect to attain its goal.
Therefore, the copywriter must brand the starting fourth dimension impression of the advertising impactful. Influenza A virus subtype H5N1 positive touching on tin hold upward achieved past times using a catchy slogan, attractive colours, lots of white space, skillful illustration, hence on.
