Brand: Baleno
Company: Maruti Suzuki
Brand Analysis count: # 560
Interestingly, Baleno was MSL's foray into the premium sedan segment, xvi years ago. Baleno was starting fourth dimension launched inward 1999. Although the auto was particular inward terms of quality, MSL priced the production exorbitantly high. In 1999, the laid was priced at 8 lakhs. This along alongside the full general VFM perception of Maruti laid caused a lukewarm reply to Baleno. Later Baleno reduced the toll substantially to unopen to Rs 5.5 lakhs. Despite these efforts, Baleno failed to deliver volumes resulting inward its withdrawal inward 2006. It is said that the character of the production is evident inward the fact that Baleno is however used equally a racing auto inward India.
On the branding front, I reckon the Baleno branding equally a big mistake. Baleno hatchback would live a successful production in all likelihood equally a VFM production in addition to I dubiousness whether it would live a premium laid equally wished past times MSL.
Company: Maruti Suzuki
Brand Analysis count: # 560
Maruti Suzuki Ltd ( MSL) is inward the procedure of foraying into the premium hatchback ( B+) segment alongside the launch of Baleno. The proclamation was surprising to me since the fellowship which is struggling to interruption into the premium segment has chosen to refer the production alongside a phased out brand!
Interestingly, Baleno was MSL's foray into the premium sedan segment, xvi years ago. Baleno was starting fourth dimension launched inward 1999. Although the auto was particular inward terms of quality, MSL priced the production exorbitantly high. In 1999, the laid was priced at 8 lakhs. This along alongside the full general VFM perception of Maruti laid caused a lukewarm reply to Baleno. Later Baleno reduced the toll substantially to unopen to Rs 5.5 lakhs. Despite these efforts, Baleno failed to deliver volumes resulting inward its withdrawal inward 2006. It is said that the character of the production is evident inward the fact that Baleno is however used equally a racing auto inward India. It is inward this context that the launch of the novel Baleno hatchback becomes interesting. MSL has stated that it aims to interruption into the premium segment of the Indian automotive market. The fellowship had created a premium distribution network branded equally Nexa. The fellowship had launched its premium crossover S-Cross through Nexa.
Everyone knows that MSL has the number of beingness perceived equally a value-for-money brand. Many experts propose that to a greater extent than than the VFM perception, the laid Maruti own got an number alongside the design. So far no production from MSL was having a premium design.
When the fellowship has such a perception work existing, why would it launch a " premium" auto alongside a laid which was phased out? Frankly I don't encounter whatsoever logic or rationale behind that move. Baleno, inward my personal view, doesn't own got a lasting equity which could assist inward the novel production launch. Further, the novel production is a hatchback in addition to non a sedan.
So what is the value that the onetime laid Baleno is bringing to the novel production is puzzling. Baleno is likewise a production which failed due to its high ( premium) pricing. Now MSL is launching a high-priced hatchback inward that same refer is zero but an irony. The solely logic I encounter is that the Baleno hatchback is a global production in addition to thus the brand.
In my opinion, MSL has lost an chance to laid a premium brand. By launching Nexa, the fellowship wanted to practice a form identity away from onetime Maruti products. When the fellowship has invested in addition to so much inward creating a unlike identity, why would it choose dorsum a laid which has the baggage of history?
Premium-ness comes from exclusivity, stellar functioning in addition to laid equity. I wonder how could anyone relate premium-ness to a laid which was phased out because it was non successful?On the branding front, I reckon the Baleno branding equally a big mistake. Baleno hatchback would live a successful production in all likelihood equally a VFM production in addition to I dubiousness whether it would live a premium laid equally wished past times MSL.
