Although the reports of Raymond entering into the readymade segment was at that spot since 2007, I experience the construct has exclusively straightaway fully launched itself into this category. The " Complete Man" straightaway has popular off readymade !
The Indian men's wearable marketplace position is to a greater extent than or less Rs 97000 crore in addition to the formal menswear marketplace position is estimated to survive to a greater extent than or less Rs 15000 crore ( Source TOI) . Raymond has brands similar Park Avenue, Parx, Color Plus in addition to Notting Hill inwards the segment.
The add-on of Raymond volition farther strengthen the company's portfolio simply at the same fourth dimension would cannibalize the other brands similar Park Avenue. Having said that the deed has to survive seen inwards the larger painting present where the tendency is moving towards the ready-to-wear segment.
Raymond is straightaway running the attain for its ready-wear push. The construct retains the tagline " The Complete Man".
Watch the promotion hither : Raymond Readymade
The promotion is good crafted - uncomplicated in addition to elegant.
As long equally the construct moves amongst inwards the positioning of " The Complete Man ", the readymade force would survive good accepted past times the consumers. But Raymond has to attain a carve upwards infinite for its brands amongst distinct identity to avoid cannibalization. I mean value it volition survive interesting to meet how Raymond volition survive affecting Park Avenue .
The Indian men's wearable marketplace position is to a greater extent than or less Rs 97000 crore in addition to the formal menswear marketplace position is estimated to survive to a greater extent than or less Rs 15000 crore ( Source TOI) . Raymond has brands similar Park Avenue, Parx, Color Plus in addition to Notting Hill inwards the segment.
The add-on of Raymond volition farther strengthen the company's portfolio simply at the same fourth dimension would cannibalize the other brands similar Park Avenue. Having said that the deed has to survive seen inwards the larger painting present where the tendency is moving towards the ready-to-wear segment.
Raymond is straightaway running the attain for its ready-wear push. The construct retains the tagline " The Complete Man".
Watch the promotion hither : Raymond Readymade
The promotion is good crafted - uncomplicated in addition to elegant.
As long equally the construct moves amongst inwards the positioning of " The Complete Man ", the readymade force would survive good accepted past times the consumers. But Raymond has to attain a carve upwards infinite for its brands amongst distinct identity to avoid cannibalization. I mean value it volition survive interesting to meet how Raymond volition survive affecting Park Avenue .
