Brand : Xcent
Company : Hyundai
Brand Analysis : # 548
Company : Hyundai
Brand Analysis : # 548
While at that topographic point are many conflicting views virtually re-birth inwards the human world, the brand-world is total of brands dying in addition to getting re-born inwards only about other avatar. One such illustration is Hyundai Accent. The i time best selling sedan from Hyundai died inwards 2013 when sagging sales prompted the society to trace the plug on i of the most successful automobile brands inwards India.
In 2014, Hyundai launched its kickoff sub iv meter sedan Xcent. The similarity inwards the construct refer cannot last wished away every bit a mere coincidence. The society wants to proceed Accent's legacy in addition to equity into the novel born brand.
Compact sedans has been a rage inwards the Indian marketplace seat which is primarily fueled yesteryear the depression taxation applicable to sub iv meter cars.The segment is led yesteryear Maruti Dzire. While manufacturers possess got payoff of the taxation element yesteryear putting a boot to the existing sedans, consumers uncovering the proffer of value. Indian consumers possess got a matter for sedans because it raises the status. So fifty-fifty if the boot looks ugly, consumers are happy buying an ugly sedan than a beautiful hatchback.
Xcent is positioned every bit an affordable identify unit of measurement car. The construct uses the tagline " Multiplies your life" to bring its value for money proposition.
lookout adult man the tvc hither : Xcent
With the cost starting at Rs 4.66 lakh, the construct has got the client attention. According to reports, the society is finding it hard to direct maintain the quest from the market.
Regarding the branding, Hyundai may possess got wanted to comport over the equity of Accent to Xcent. Accent every bit a construct has rigid association amongst a total fledged sedan. So using that construct to launch a compact sedan has only about risk. Also Accent every bit a construct is perceived to last an quondam one. Xcent is a novel production inwards a novel platform ( Grand i10) amongst the fluidic blueprint philosophy. So Xcent was the smart motion yesteryear Hyundai to larn the best of both the brands.
Smart indeed.
