Today's Business Standard has an interesting study on Colgate which despite facing tough contest from major brands was able to concord on to the marketplace share. Infact the build was able to amend upon the marketplace share. ( read the report)
According to the report, the Indian toothpaste marketplace is simply about Rs 5000 crore together with Colgate has simply about 57% book share. Even inwards the Rs 2000 crore toothbrush market, Colgate commands over 42% share. This is despite the fact that at that spot is an increased contest inwards the marketplace together with the competitors are the likes of HUL, P&G etc.
Some of the lessons of marketing is outlined inwards this report.
According to the report, the Indian toothpaste marketplace is simply about Rs 5000 crore together with Colgate has simply about 57% book share. Even inwards the Rs 2000 crore toothbrush market, Colgate commands over 42% share. This is despite the fact that at that spot is an increased contest inwards the marketplace together with the competitors are the likes of HUL, P&G etc.Some of the lessons of marketing is outlined inwards this report.
- Consumer Awareness
- Innovation inwards plugging production gaps
- Rural penetration through distribution augmentation
I experience that the brand's consistency inwards communicating together with its aggressive media communication has helped the build inwards expert stead . The build was quick to answer to contest although inwards the illustration of Sensodyne, the build was outsmarted.The launch of Active Salt , Visible White also helped the build to overstep away along itself inwards the top of the hear of consumer.
