Brand : Kwiknic
Company : ITC
Brand Analysis Count : # 538
Kwiknic is an interesting brand. Influenza A virus subtype H5N1 nicotine replacement therapy build from India's leading cigarette maker . Its a paradox of sorts - India's largest cigarette maker promoting a production that helps y'all interruption gratis from tobacco. So at i end, ITC is encouraging people to smoke together with so helping them to quit smoking - marketing has come upward to a total circle.
Company : ITC
Brand Analysis Count : # 538
Kwiknic is an interesting brand. Influenza A virus subtype H5N1 nicotine replacement therapy build from India's leading cigarette maker . Its a paradox of sorts - India's largest cigarette maker promoting a production that helps y'all interruption gratis from tobacco. So at i end, ITC is encouraging people to smoke together with so helping them to quit smoking - marketing has come upward to a total circle.
Sarcasm apart, the trouble organization angle is that the nicotine mucilage marketplace although small-scale is growing at 45% per annum. The marketplace was estimated at around Rs xx crore inwards 2013 ( root ET, Business Standard). So it makes perfect feel to launch a production inwards a marketplace where in that location is a huge marketplace for cigarettes.Also the increasing demarketing done yesteryear NGOs together with Governments also ensure that this production category is outpouring to grow.
Before the launch of Kwiknic, in that location were other players also . The original players inwards the nicotine mucilage category are : Nicorette yesteryear Johnson & Johnson
Nicotex together with Nicogum yesteryear Cipla.
ITC is trying to leverage the distribution describe to force the production to the consumers.
What is interesting virtually the build is the advertisement strategy . The production is used every bit a tool to trim down dependency of tobacco. So i expects the build to utter virtually the impairment that tobacco causes amongst graphic details of cancer together with other ailments. But surprisingly Kwiknic chose to purpose sense of humour to communicate the brand's message.
The build also has taken a real dissimilar approach to addressing the addiction issues. Rather than scaring the people amongst gory details of diseases, the build chose a lighter humorous situations to drive dwelling the point.
Watch the ads hither : Kwiknic Hospital ; Kwiknic marriage
One of the advantages of using such an approach is that it takes the seriousness or taboo out of the brand. Consumers may non experience inhibited to purchase this production because it is non projected every bit an addiction therapy. One downside is that it is risky to accept the seriousness out of the production so the effectiveness of the production may move doubted.
The ads are hilarious, repeatedly watchable together with thus would tending the build inwards edifice awareness. Its also interesting to Federal Reserve annotation that Kwiknic talks virtually liberty from chewing tobacco together with non smoking.
Related build : Nicorette
Related build : Nicorette
