Britannia Nutrichoice : Tasty Wellness Biscuits

Brand : NutriChoice
Company : Britannia

Brand Analysis Count : # 537

NutriChoice ,which was launched inward the nineties, is leading the Briatannia's efforts to create a novel seat of wellness inward the biscuit market. The build is instantly worth to a greater extent than than Rs 280 crore . The wellness as well as nutrition based biscuit segment inward the Indian marketplace is instantly worth to a greater extent than or less Rs 500-600 crore as well as growing at a faster charge per unit of measurement ( Business Standard).

NutriChoice although launched inward the nineties had its graph shooting upwards afterwards the relaunch inward 2006. The relaunch coincided amongst the full general tendency of the marketplace moving towards good for you lot foods. The build is credited amongst the creation of a good for you lot biscuit segment inward the market. 

The success of this build tin flaming survive attributed to the timing, persistence as well as constant improvement. The build went for a modify inward the packaging along amongst the rebranding which made the build expect to a greater extent than up-market as well as attractive.

Secondly the build constantly launched relevant variants to proceed the involvement degree high. In 2008, NutriChoice launched five Grain biscuits which actually caught the fancy of the wellness witting consumers. It was as well as then followed past times high fibre digestive crackers. 2010 saw the launch of diabetic- friendly NutriChoice variant which actually became a striking inward the market. These initative saw the build grow from to a greater extent than or less Rs 190 inward 2010-11 to Rs 280 inward 2011-12. 

NutriChoice's positioning was purely based on the wellness platform. The build considered itself a cursader for good for you lot lifestyle. The brand's message was conveyed non entirely through advertising but every bit good through many innovative below-the-line activities. The build pioneered India's offset wellness social networking site iHealthU.It every bit good partnered amongst many agencies inward conducting events which promoted good for you lot lifestyle. The build had adopted the slogan of a Honestly Good Biscuit which cared for your health. 

The basic premise of the build is to render a good for you lot choice to snacks. NutriChoice  at a signal had Rahul Dravid endorsing it. 

Watch some of the campaigns hither : NutriChoice 1

This season, the build has comeout amongst a novel create which is really interesting. In Advertising classrooms, nosotros instruct the concept called Two- sided arguments every bit a message strategy. This is where the build talks nearly both the positives as well as negatives to the consumer. The latest NutriChoice promotion is a typical two-sided message strategy executed perfectly.

The build is instantly comparison itself amongst the alternatives similar Brown Bread as well as Pizza or a Salad as well as Doughnut

The build says it may non survive every bit good for you lot every bit a large bowl of salad but definitely to a greater extent than good for you lot than a  chocolate doughnut, but the build has come upwards half-way therefore asks the consumer to create their part.

I uncovering the promotion extremely good executed as well as to a greater extent than importantly honest.The message is elementary as well as drives habitation the signal that NutriChoice is a tasty choice to junk foods. 

NutriChoice's success has prompted many players similar McVities as well as Horlicks to move inward the marketplace but the distribution delineate as well as the brand's equity has therefore far stonewalled the gear upwards on on this brand.