Brand : Cobra Deo
Company : VI-John
Brand Analysis : # 527
The refer is likewise horrible to hold upward analyzed but it has to hold upward noted that its non these brands that should worry, rather Axe ( the reigning marketplace seat leader) is the construct that should hold upward worrying.
Company : VI-John
Brand Analysis : # 527
Its raining deo brands inward the Indian market.
Another player,same story.
VI-John which had made a splash inward the men's training marketplace seat alongside its shaving cream in addition to SRK endorsement has launched its deo branded Cobra.
I wonder whether in that location is a conspiracy hatched against the marketplace seat leader Axe. My conspiracy theory is that all the local FMCG marketers together decided that every deo construct that volition hold upward launched inward the Indian marketplace seat volition convey the same positioning of a " woman someone attraction" . At the terminate of it, consumers volition puke at the sight of Axe in addition to Axe-girls. ( pun intended)
Other wise how tin every construct is launching alongside the same hopeless positioning ? Are all targeted males are begging for a production that tin attract females ?
Cobra has constitute its celebrity endorser inward Emraan Hashmi. The construct is running its launch drive alongside a tv commercial which tin easily hold upward rated equally 1 of the hopeless ones inward recent times.
Watch the refer hither : Cobra ad
The refer is likewise horrible to hold upward analyzed but it has to hold upward noted that its non these brands that should worry, rather Axe ( the reigning marketplace seat leader) is the construct that should hold upward worrying. The plethora of brands that is harping on the ' woman someone attraction' is going to wipe Axe out of the marketplace seat inward the coming years. The construct Axe is already facing oestrus alongside Fogg deo matching the marketplace seat part inward for certain markets.
The novel brands flooding the marketplace seat alongside heavy advertising in addition to huge channel margins volition hold upward happy alongside but about part of the pie. My supposition is that these brands outsource the entire production in addition to their principal delineate of piece of occupation is to market. And whatever lilliputian part volition to a greater extent than than make-up their costs.
Axe has tried to counter past times launching novel copy-cat drive featuring Ranbir Kapoor. That shows the desperation coupled alongside laxity of the leader inward responding to the competition threat.
Cobra was a scream ameliorate suited for a rubber or an aphrodisiac construct name.The drive also was made inward he same lines. These brands know that the marketplace seat leader is vulnerable in addition to it is the correct fourth dimension to strike.
And it is the correct time...
