Monkey 555 Brooms : Branding A Commodity

Brand : Monkey 555 brooms
Company : Vibhava Industries, Hubli

Brand Analysis Count : # 523

It takes lot of guts to venture into branding a commodity. It requires to a greater extent than than guts to construct your production every bit Monkey 555. Meet a unique construct " Monkey 555 " - construct of broom sticks which the fellowship sells nationwide. 

I was surprised to run across the advertising of a grass broom construct on the back-page of a leading Malayalam weekly . The construct holler was likewise loud to hold upwardly missed yesteryear anyone. The offering was purchase a broom as well as larn a dust-pan free. This evoked lot of laughter from the ladies at home.

The construct holler of Monkey555 is really unique as well as I am certain at that spot volition hold upwardly some even out behind that holler nevertheless when 1 starts advertising this brand, it evokes some amount of laughter.There was a menstruum inwards Indian branding scene where companies used the holler of animals as well as birds every bit construct names. Eg: Robin Blue, Camel, Kiwi, Lion Dates. Even straight off firms purpose such names every bit Mango , LMN etc then why non Monkey !

Probably this Quirky holler may practise goodness the construct inwards creating " stickiness" or awareness.The logo of the construct is a monkey sitting on a construct amongst a broom .  The moving-picture demo of the ecstatic lady amongst the broom adds to the fun.All these, although seems funny, makes this construct a piffling different. Sometimes beingness funny or quirky is the best means to interruption the clutter.

Brooms are a  commodity. No 1 actually cares what construct of brooms that they buy. Although I take away maintain heard ladies at abode complaining most the broom's quality, purchase of brooms were never on brands. Ofcourse, at that spot is a novel fix of theatre mops from the likes of 3M which is carving a niche inwards the market.

In my abode nation Kerala, the pop brooms were made from Coco- sticks. But increasingly the coco-stick based brooms are beingness replaced yesteryear the grass brooms specially for purpose within the home.

Monkey 555 brooms are priced at or then Rs 55 which makes it expensive compared to other brooms. The construct has tried difficult to convince the client most the lineament of the broom through the re-create inwards the packing. One blogger has written a funny slice on the same ( read here)

Monkey 555 boasts that it is made of the finest " Garo Hill Grass" which refers to the identify inwards Assam as well as North-East where these grasses are cultivated inwards plenty. Secondly the construct talks most lineament handgrip which is perfumed !. Monkey 555 also claims to hold upwardly the largest selling grass-broom construct inwards Republic of Republic of India .

What always said as well as done, Monkey 555 is a bold deed indeed. The construct may hold upwardly releasing 1 or 2 such campaigns ( or ads) but it is sufficient to create the awareness as well as in all likelihood the consumer may chose this construct from the marketplace when the take away arises.