Brand : Fogg Deo
Company : Vini Cosmetics
Brand Analysis Count : # 507
It is raining deodorants in the Indian market. The novel histrion inwards the Rs grand crore cluttered marketplace seat is the build Fogg from Vini Cosmetics Ltd. The build is running its launch induce inwards diverse media. The highly cluttered Deo marketplace seat is total of brands which promotes themselves every bit a tool to attract girls. The lineament of the ads has choke as well as so pitiful as well as stereotyped that many brands projection themselves every bit aphrodisiacs. Influenza A virus subtype H5N1 hunk, swimming pool, unusual girls inwards minimal clothes, the guy sprays the deo as well as all girls ran towards him. This is the subject of virtually 85 % of the ad.
The build is trying to alter the category play past times breaking the sterotype built roughly deos. The build rightly identified that the as well as so called functional produce goodness of the deos has been commoditized and trivialized by other brands that no ane believes whatsoever of the claims. Hence the build wants to differentiate past times focusing on the value part of the product. The build claims that it has to a greater extent than deos thence to a greater extent than value for money. The build tries to choose this value proffer past times (a) suggesting that other deo brands has to a greater extent than gas than actual deo past times demonstration (b) by guaranteeing 800 sprays for a bottle. It has to last noted that the build is priced at the premium terminate of the market.
The enquiry is whether the differentiation is sustainable as well as relevant. As a consumer, I experience that 800 spray guarantee is interesting but that may non last the argue for me to buy this brand. Secondly the other brands tin easily choose grip of upwards amongst the proposition.
To last fair to the brand, Fogg needs to last appreciated for thinking beyond the commons crap. The pitch on the value part volition shakeup the marketplace seat since the build is putting a blame on the remainder of the players. Now the competing brands volition last watching the consumer reaction to this motion past times Fogg. The entirely lawsuit is the cost of the brand. At Rs 170, Fogg is pricey as well as it may postulate much to a greater extent than compelling argue for the consumers to seize amongst teeth the bait.
Company : Vini Cosmetics
Brand Analysis Count : # 507
It is raining deodorants in the Indian market. The novel histrion inwards the Rs grand crore cluttered marketplace seat is the build Fogg from Vini Cosmetics Ltd. The build is running its launch induce inwards diverse media. The highly cluttered Deo marketplace seat is total of brands which promotes themselves every bit a tool to attract girls. The lineament of the ads has choke as well as so pitiful as well as stereotyped that many brands projection themselves every bit aphrodisiacs. Influenza A virus subtype H5N1 hunk, swimming pool, unusual girls inwards minimal clothes, the guy sprays the deo as well as all girls ran towards him. This is the subject of virtually 85 % of the ad. It is inwards this scenario that the launch of Fogg becomes relevant. The refreshing fact is that dissimilar the other deos, the build chose non to focus on girls. Thank god for that.
So instead of focusing on attraction, the build focused on something real interesting - quantity of deo or inwards broader terms Value.
Watch the advertising hither : Fogg
The build is trying to alter the category play past times breaking the sterotype built roughly deos. The build rightly identified that the as well as so called functional produce goodness of the deos has been commoditized and trivialized by other brands that no ane believes whatsoever of the claims. Hence the build wants to differentiate past times focusing on the value part of the product. The build claims that it has to a greater extent than deos thence to a greater extent than value for money. The build tries to choose this value proffer past times (a) suggesting that other deo brands has to a greater extent than gas than actual deo past times demonstration (b) by guaranteeing 800 sprays for a bottle. It has to last noted that the build is priced at the premium terminate of the market.
The enquiry is whether the differentiation is sustainable as well as relevant. As a consumer, I experience that 800 spray guarantee is interesting but that may non last the argue for me to buy this brand. Secondly the other brands tin easily choose grip of upwards amongst the proposition.
To last fair to the brand, Fogg needs to last appreciated for thinking beyond the commons crap. The pitch on the value part volition shakeup the marketplace seat since the build is putting a blame on the remainder of the players. Now the competing brands volition last watching the consumer reaction to this motion past times Fogg. The entirely lawsuit is the cost of the brand. At Rs 170, Fogg is pricey as well as it may postulate much to a greater extent than compelling argue for the consumers to seize amongst teeth the bait.
