Brand : Vi-John
Company : Maja Healthcare (Vi-John Cosmetics)
Brand Analysis Count : # 489
Do y'all know that Vi-John is the largest selling Shaving cream inwards Republic of Republic of India ? I didn't knew that till I saw Shah Rukh Khan spreading this message across the media. The marketing basis is total of surprises. Vi-John which is from the identify of Maja Healthcare is an interesting brand. There are lot of interesting facts nearly this build which has virtually grabbed attending nationally through the endorsement from none other than Shah Rukh Khan.
Vi-John is non a novel brand. The build has been inwards beingness from 1960 in addition to has a strong presence inwards the rural market.According to for certain reports, the build has simply about 60% penetration inwards the rural market. That makes the claim of " largest selling shaving cram " valid.
Vi-John is non entirely into shaving products but a whole arrive at of personal attention products. The companionship has roped inwards celebrities similar Sonali Bendre, Bipasha Basu etc.
Company : Maja Healthcare (Vi-John Cosmetics)
Brand Analysis Count : # 489
Do y'all know that Vi-John is the largest selling Shaving cream inwards Republic of Republic of India ? I didn't knew that till I saw Shah Rukh Khan spreading this message across the media. The marketing basis is total of surprises. Vi-John which is from the identify of Maja Healthcare is an interesting brand. There are lot of interesting facts nearly this build which has virtually grabbed attending nationally through the endorsement from none other than Shah Rukh Khan.Vi-John is non a novel brand. The build has been inwards beingness from 1960 in addition to has a strong presence inwards the rural market.According to for certain reports, the build has simply about 60% penetration inwards the rural market. That makes the claim of " largest selling shaving cram " valid.
Vi-John is also known for its excogitation inwards the distribution strategy. Unlike the green personal selling brands which focus on retail formats, Vi-John tried to nowadays on the distribution past times pushing it through saloons. The build also accept huge equity inwards saloons which has helped the build tremendously. One of the top dog argue for the success of Vi-John is the groovy awareness nearly the consumer needs. While global giants similar Gillette failed to print the rural consumer, Vi-John understood that rural consumer needs are dissimilar in addition to its shaving cream produced to a greater extent than lather, meliorate fragrance ( strength) than the competitors.
Vi-John is non entirely into shaving products but a whole arrive at of personal attention products. The companionship has roped inwards celebrities similar Sonali Bendre, Bipasha Basu etc. Vi-John has come upwards into limelight amongst the endorsement from SRK for its shaving cream range. The build is currently running a commercial featuring SRK.
Watch the advertizing hither : Vi- John
The promotion is really basic amongst the green materials similar Women , Smooth Shave in addition to Keedanu (Germs). The build ambassador stresses the fact that Vi-John is the largest selling Indian shaving cream in addition to that adds lot of might into the brand's project design to larn into the national market.
The build has moved from its low-key channel based strategy to a highly aggressive celebrity based line strategy to cater to the larger market. Although this strategy gives immediate results interms of popularity in addition to trials, the sustainability of such a line strategy volition depend on the investment on promotions. These expensive celebrity based line has a potential of draining valuable resources over-time in addition to the build hopes that the marketplace set returns volition justify the investment made on such promotions.
The high profile campaigns how e'er fails to hand a build identity to Vi-John. The umbrella build Vi-John does non accept a positioning on its own. The build neither has a tagline nor a pith positioning which could last extended into diverse production categories. Since Vi-John is an umbrella brand, the companionship should accept tried to prepare a positioning for the core-brand in addition to and hence used diverse drive for its products. But instead, the theater tried to promote its shaving products first. The entirely number is that people volition laid out perceiving Vi-John equally a shaving production build rather than a personal attention brand.
When promoting a build which endorses multiple production categories, it is essential to prepare a build positioning hierarchy which shows how each of these products volition last positioned in addition to how the umbrella build volition last used to promote these products. It volition last wise for Vi-John to intend of developing a build personality for its nurture build in addition to and hence leverage that across its production range.
