Suppliers Suppliers The company’s marketers should be interested in the company’s suppliers, not just its distributors and dealers. One reason is... raven S 6:49 PM 0 Read More
Success and Failure J. Paul Getty, the fabulously wealthy founder of Getty Oil, shared his three secrets for success : “Rise early, work late, strike oil.” T... raven S 6:49 AM 0 Read More
Strategy Strategy Strategy is the glue that aims to build and deliver a consistent and distinctive value proposition to your target market. Bruc... raven S 6:49 PM 0 Read More
Sponsorship Sponsorship Companies are constantly invited by various groups to sponsor events, activities, and worthwhile causes. Companies also act... raven S 6:49 AM 0 Read More
Service In an age of increasing product commoditization, service quality is one of the most promising sources of differentiation and distinction. Gi... raven S 6:49 PM 0 Read More
Selling People are selling either a product, a service, a place, an idea , information, or themselves. Cynics view selling is a form of civilized... raven S 6:49 AM 0 Read More
Segmentation customer is, would answer “Everybody.” But a marketer can rarely satisfy everyone in a market. Not everyone will like the same camera, car,... raven S 6:49 PM 0 Read More
Sales Promotion Sales promotion describes incentives and rewards to get customers to buy now rather than later. Whereas advertising is a long-run tool for... raven S 6:49 AM 0 Read More
Sales Force About 11 percent of all employed people , or 18 million people, are engaged in selling. The emergence of the Internet and other direct mar... raven S 6:49 PM 0 Read More
