Mission Companies are set up to achieve a mission. They word their mission in various ways: Dell’s mission: “To be the most successful computer ... warungsabrang M 7:15 AM 0 Read More
Media A company must use media. If your company doesn’t use media, for all practical purposes your company doesn’t exist. The major media incl... warungsabrang M 7:15 AM 0 Read More
Markets Markets can be defined in different ways. Originally a market was a physical place where buyers and sellers gathered. Economists describe a... warungsabrang M 7:15 AM 0 Read More
Marketing Roles and Skills The marketing department’s role in too many companies has been limited to carrying out marketing communications. R&D invents the product... warungsabrang M 7:15 AM 0 Read More
Marketing Research Marketing research in the early days was aimed more at finding techniques to increase sales than to understand customers. Researchers appl... warungsabrang M 7:15 AM 0 Read More
Marketing Plans Your company needs a vision, the vision demands a strategy, the strategy requires a plan, and the plan requires action. A Japanese prover... warungsabrang M 7:15 AM 0 Read More
