Forecasting and the Future The company that doesn’t see trouble ahead is headed for real trouble. That’s why it hires economists, consultants, and futurists. Yet p... warungsabrang F 7:15 AM 0 Read More
Focusing and Niching Wise companies focus. An old saying is that if you chase two monkeys, both will escape. The mass market is made up of many niches. The d... warungsabrang F 7:15 AM 0 Read More
Financial Marketing I have always urged marketers to be strong in financial thinking. This is not a natural inclination of marketers. They are marketers becau... warungsabrang F 7:15 AM 0 Read More
