Marketing Practice: C

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Showing posts with label C. Show all posts

Customer Satisfaction

Most companies pay more attention to their market share than to their customers’ satisfaction. This is a mistake. Market share is a backwa...

Customers We now live in a customer economy where the customer is king. This is a result of production overcapacity. It is customers, no...

Everyone is talking about customer relationship management (CRM) as the new panacea. Yet it is an empty term until it is deﬁned. Some peo...

How do you get your whole company to think and breathe customer? Jan Carlzon, former CEO of Scandinavian Airlines System (SAS), wrote Mom...

Customer Needs Marketing’s original mantra is to “find needs and fill them.” The company ﬁnds needs by listening to or interviewing cust...

Companies formerly won their marketing battles through superior efﬁciency or quality . Today they must win through superior creativity. O...

There is great payoff in building a strong corporate brand. Sony can put its name on any electronic device and customers will prefer it to t...

Consultants can play a positive role in helping companies reappraise their market opportunities, strategies, and tactics. Consultants prov...

All ﬁrms have competitors. Even if there were only one airline, the airline would have to worry about trains, buses, cars, bicycles, and e...

Michael Porter popularized the notion that a company wins by building a relevant and sustainable competitive advantage. Having a competit...

It has been observed that there are four types of companies: Those that make things happen. Those that watch things happen and respond....