Brand: Prepair
Company: Vini Cosmetics
Brand Analysis Count: #585
Recently Vini Cosmetics Ltd, which is famous for the Fogg brand, launched a novel build Prepair ant-ageing segment. The Indian anti-aging marketplace is worth around Rs 1500 crore ( every bit per Business Standard) as well as around Rs 2600 crore every bit per IIFL. The marketplace is at a nascent phase but is expected to grow owing to the aging population as well as expansion of the category past times marketers.
There are divide campaigns for manful somebody as well as woman somebody segments.
The large FMCG marketplace inwards Republic of Republic of India offers a lot of opportunities for niche products. The Indian marketplace is such that these niche markets ofttimes grew to croak large segments. Vini Cosmetics is betting on the anti-aging personal help segment every bit i which has the potential to grow big.
Company: Vini Cosmetics
Brand Analysis Count: #585
Recently Vini Cosmetics Ltd, which is famous for the Fogg brand, launched a novel build Prepair ant-ageing segment. The Indian anti-aging marketplace is worth around Rs 1500 crore ( every bit per Business Standard) as well as around Rs 2600 crore every bit per IIFL. The marketplace is at a nascent phase but is expected to grow owing to the aging population as well as expansion of the category past times marketers. The marketplace already has seen global brands similar Olay inwards the past. However, Olay was skimming the marketplace alongside its premium positioning. Later the marketplace witnessed the entry of HUL alongside Ponds Age Miracle arrive at as well as Nivea alongside Q10 Plus. But these global brands tried their luck inwards the premium infinite of the segment.
Vini Cosmetics has likely spotted the gap inwards the marketplace as well as has launched the build Prepair aiming at the larger pie of the segment at a lower toll point. Prepair is created every bit a identify unit of measurement build endorsing multiple products inwards the anti-aging segment. The fellowship has launched Prepair regenerating peel cream for women every bit Prepair 4050. For men, the fellowship has launched Prepair 40+; likely men won't hear if the build says openly that it is for the historic catamenia grouping of forty above. The build cite is a chemical compound build cite or Lexical build cite combining Prepare as well as Repair. The tagline is Be Prepared.
The build is launched alongside ads that are aimed at category development. The ads are plain-vanilla informative inwards its execution.
There are divide campaigns for manful somebody as well as woman somebody segments.
The large FMCG marketplace inwards Republic of Republic of India offers a lot of opportunities for niche products. The Indian marketplace is such that these niche markets ofttimes grew to croak large segments. Vini Cosmetics is betting on the anti-aging personal help segment every bit i which has the potential to grow big.
