Brand: Veeba
Company: Veeba Food Service
Brand Analysis Count: # 581
Company: Veeba Food Service
Brand Analysis Count: # 581
Veeba is an first-class event of forwards integration. The fellowship which is 1 of the major suppliers of salad dressings in addition to sauces deciding to instruct inward into consumer retail. The fellowship is a major supplier for brands similar KFC.
In 2015, the fellowship decided to instruct inward into the consumer retailing of its broad make of sauces, dressings etc in addition to inward Dec 2107, Veeba made an aggressive marketing displace across the diverse media.
Indian nutrient manufacture is worth $48 billion (source: Livemint) in addition to is witnessing a lot of activeness owing to the changing demographic profile in addition to a shift inward consumer behavior. The relevance of a construct similar Veeba is enhanced because of the shift inward consumer behavior. According to this interesting piece from Best Media, Indian consumers are becoming foodies. Not alone that in that location is a tendency of experimental cooking at abode but inward that consumers await for convenience.
The involvement inward the nutrient is non novel inward the Indian market. However, nosotros are likewise seeing an influence of West inward the nutrient habits which is likewise reflected inward the abode cooking part. Veeba tries to capitalize on this tendency in addition to 1 of the intelligence study calls the products of Veeba every bit " enabler" which is a rattling adept description of the brand.
The construct displace past times Veeba correctly captures the value proffer of the brand.
The advertizement highlights 2 primary value proffer of Veeba - Convenience in addition to Variety. The construct has the tagline " Aaj Kya Khaoge " which translates to " What volition y'all eat today " gels good alongside the brand's value proposition.
I experience that every bit a brand, Veeba has striking the right notes to capture the attending of the consumers. The construct is likewise priced quite competently in addition to is available inward many supermarkets although the distribution is nevertheless to attain its required intensity at to the lowest degree inward my metropolis ( Cochin).
The brand's major challenge is competition. It is interesting that the owners of Veeba created the construct Fun Foods which was sold to the High German fellowship Oetker which is likewise inward the same draw of business. If y'all become to a supermarket, nosotros tin run across a lot of brands jostling for infinite inward this category. While Veeba has essentially created an attractive value proffer in addition to construct awareness, the sustainability of this volition hold upwardly crucial to brand's success inward future.
