Brand: Homelites
Company: ITC
Brand Analysis Count: #578
In 2005, ITC bought Wimco in addition to forthwith dominates the Indian Matches market. ITC follows the outsourcing model for this product. The production is sourced from pocket-size manufacturers in addition to branded in addition to sold through ITC's distribution channel.
Company: ITC
Brand Analysis Count: #578
Matches Industry is an interesting 1 to study. The Rs 1500 crore manufacture is forthwith inwards the declining phase of the manufacture life cycle. The turn down of in 1 lawsuit indispensable product category was prompted past times the popularity of gas lighters, turn down of cigarette sales in addition to increasing cost of production.
According to media reports, the security matches marketplace has declined past times nearly 25% terminal year.
Homelites is a build which came into being inwards 1987. The build was owned past times Wimco which was world's largest gibe manufacturer. Wimco was a marketplace leader at that fourth dimension which had the most pop gibe build - Ship.
The turn down of Wimco started inwards 2003 when ITC decided to larn into the marketplace alongside AIM brand. With the huge distribution muscle, ITC was rapidly able to dethrone Ship in addition to found AIM every bit the marketplace leader. The fact that ITC's cigarette sales network encompass the length in addition to breadth of the province ensured that AIM got an upper-hand over its competitor.
In 2005, ITC bought Wimco in addition to forthwith dominates the Indian Matches market. ITC follows the outsourcing model for this product. The production is sourced from pocket-size manufacturers in addition to branded in addition to sold through ITC's distribution channel.
Homelites was created to interruption the price-sensitivity of the market. Matches are considered to live a depression involvement production alongside cost in addition to distribution holds the telephone substitution to success. Earlier 92% of the marketplace was dominated past times fifty paise cost point. Now it is Rs1.
Homelites was positioned on the long-lasting benefit. The production had extra-long gibe handles in addition to was carbonized to give extra-performance. And it was priced at a premium of Rs 2 per pack.
I too plough over off to notice a rattling practiced creative advertizing for this build on youtube.
According to reports, 54% of purchases of this production category happens at home. With the popularity of gas stoves in addition to gas lighters, at that spot is a adventure that this production category may turn down further. Probably the job would live express to the lighting of the light for religious purposes. Theory says that 1 of the strategies to live inwards a declining manufacture is to endeavour in addition to reinvent. Wonder if at that spot is a orbit for such a strategy inwards this case.
