In the latest commercial featuring the novel construct ambassador Ranveer Singh, Thums Up has started its slide downwards inwards price of creativity. Usually, Thums Up ads are nicely made as well as unremarkably succeeded inwards creating that adrenaline pumping machismo effect.
The recent commercial featuring Ranveer Singh is a big allow downwards ( IMHO) both inwards price of persuasion as well as execution.
We accept seen this plot of the schoolhouse bus, hero saving etc inwards many films as well as ads, It is nix but evidently boring.
Secondly, at that topographic point is besides a alter inwards the narrative of the brand. In the before ad, the hero used to produce big stunts for Thums Up. The construct was projected equally something which fifty-fifty a big hero would produce anything to larn it.
Here inwards the novel narrative, the hero as well as the construct is totally disconnected. Probably the declaration is that the construct as well as the hero is 1 which is reflected inwards the novel tagline " Main Hoon Toofani ".However, the execution fails to projection the narrative properly. Even the presence of the construct inwards the frames is express to the get-go 2 as well as final frames. If yous discovery hard, yous tin plow over notice encounter the logo on the bike, jacket etc. It's a classic representative where the celebrity outshines the brand.
