Concept: Branded Content is a flat of advertising where the content is generated yesteryear the build to promote itself. While it is a flat of content marketing, the major departure is that the build takes the center-stage inwards the content generated. It is a flat of storytelling that revolves unopen to the brand. Unlike the advertisements, branded content are to a greater extent than elaborate inwards damage of content in addition to format. The examples of branded content are the Redbull's events of extreme stunts/sports, Amul's topicals, Dove's Campaign for Real Beauty.
The popularity of social media has created a huge need for content that has the ability to choose manage of the attending of the audience. While traditional content revolved unopen to the brand, inwards branded content, the storey is on the build or the values that build project. The appointment is to a greater extent than similar a shot inwards the representative of branded content. Application: While Harvard Business Review calls Branded Content every bit a digital version of content marketing, the application of branded content strategy involves to a greater extent than investment in addition to interest than the traditional content marketing. Forbes Magazine inwards an article suggests that the consumer appointment inwards branded content is much to a greater extent than than traditional promotional tools similar ads. There is a gluey component attached to a good designed branded content. Also, it helps the brands to displace upward the value that build projects ( build laddering). The describe of piece of job volition survive to position meaningful stories that the build tin adopt in addition to deliver.
Marketing Funda Series # 1
