Brand : O'Cean
Company : Narang Group
Brand Analysis : # 569
Company : Narang Group
Brand Analysis : # 569
O'cean is a relatively novel construct launched past times Narang Group inwards the Rs 1600 crore mineral H2O category . The construct is inwards an emerging category of Ready To Drink segment largely inwards the functional beverages category. This category is witnessing around activity these days alongside players similar Danone, Tata Beverages etc entering the category.
Narang Group is known for the marketing in addition to distribution of Qua construct of bottled water. The fellowship was inwards a JV alongside Danone Group through which they marketed Qua in addition to B'lue. B'lue was the fruit H2O construct from Danone. In 2015, Narang Group exited from the JV. While Qua construct went to Narang, B'lue went to Danone Group.
O'cean is a flavored H2O which contains fruit juice, water, electrolytes, glucose etc. The target marketplace would move wellness enthusiasts who desire something to a greater extent than than but evidently H2O subsequently a workout or difficult day's work.
Although at that topographic point is a marketplace for flavored beverages, the adoption of these products is a challenge. The construct banks on the nutritional advantages equally the primary argue for purchase. The positioning of O'cean reflected inwards the tagline " Sail Through Your Day" aims at highlighting the produce goodness of the added ingredients.
However, the pricing of O'cean at Rs 45 for 500 ml is a flake likewise steep. The immediate category comparing is the mineral water. So I am doubtful whether O'cean has priced itself inwards trouble alongside the value it delivers. In the distribution front, O'cean is widely available inwards the market. The packaging is overnice but the small-scale bottle alongside a Rs 45 cost tag is a deterrent .
It volition move interesting to run across who would move interested inwards purchasing such a product. The construct is aiming at wellness witting customers who wanted something other than the carbonated drinks. While the intention is good, I am non certain how the cost justify the purchase.
